"No Marketing" Marketing Gimmick

-
What are we talking about? 

You may have observed the brand communication and taglines of many businesses claiming "No Marketing, only service " or "0% Marketing, 100% Trust" while promoting their products and services. But is that true? Or is this just another marketing gimmick? Let's find out. 

Many brands have started to promote their products by using communication that claims that the brand is not intentionally marketing or promoting their product, but is providing a genuine review or feedback that seems to be more believable. Modern consumers are smart and are able to identify the basic marketing tactics. So, marketers needed to come up with something new and quick. 

What did the Marketers do? 

Marketers, through their strategies, tried to convince the consumers that they themselves are against fake marketing and advertising claims. By using taglines and captions like "No Marketing " or "0% Marketing ", the brand is trying to portray that it is against lame marketing tactics and is more concerned about the customer's experience




The Result 

By reading "No Marketing " or "0% Marketing ", The consumer, to some extent is made to believe that the brand works on transparency and is urged to try the product. With this approach, brands were able to convert leads into sales and met their marketing goals without actually saying it

Comments

Post a Comment

Popular posts from this blog

Bollywood Revisit : Raanjhanaa

-
Image
  Raanjhanaa, produced by Eros International and directed by Anand. L. Rai released in the year 2013. The film almost instantly won our hearts with its screenplay, Music, storyline and characters. The story carried out beautifully in the Indian town of Benaras captures well, the lives of people living there. The protagonists, Kundan (Dhanush) and Zoya (Sonam K Ahuja) are portrayed with accuracy and beauty. Adding to the overall perfect portrayal were the supporting characters played by Swara Bhaskar, Mohammed Zeeshan Ayyub, Kumud Mishra, Abhay Deol and others. We cannot refuse to agree to the fact that we fell in love at first sight with Akram aka Jaspreet Singh played by Abhay Deol. Abhay Deol's perfect portrayal of a political science JNU student had us vouch for him the moment his character was introduced.  The story revolves around a Hindu boy Kundan, head over heels for a Muslim girl Zoya. He falls for her the very moment he sees her reading a 'namaz'  when they...
Read more

Ghosted: The new age horror story

-
Image
Have you ever been ghosted by someone, or have you yourself ever ghosted someone, intentionally or unintentionally?  Agree to it or not, getting ghosted by someone we had a good time with is one of our generation's biggest fears. I have talked about social media in my previous articles, and in this one, I intend to talk about the biggest social media related scare of all time. False Pregnancy scare or getting bitten by a hidden snake on the toilet still tops the list, by the way.  Before diving right into the topic and my personal experience with ghosting, let's help the boomers who are currently reading this article understand what 'ghosting' means and no, it does not mean being haunted or followed by a ghostly spirit, nor is it a Halloween thing.  According to the Oxford dictionary, ghosting is the practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication. How many of us have been in a position where...
Read more

Marketing Behind Skin Care Products

-
Image
 Let us begin this blog with a few questions; How often do you purchase skin care products? Have you noticed a new beauty trend in which people are now more drawn to natural and chemical free products? If you somehow happen to have the answers to these questions, then you may have also observed a shift in the way these products are marketed and advertised.  As you may have seen, nowadays, people are more concerned about their health. When it comes to beauty,  according to the latest consumer trends, people are now more woke about the ingredients, particularly in their skin and hair care products. Marketers were first to recognise this trend and acted on it through their marketing strategies. Let's see how The Gamechanger  Previously, the advertising for skincare products focused on listing out the benefits of the product, or by associating the product with some kind of success or achievement in life. To cite an example, we may look at the advertisements for 'Fair ...
Read more

Contact Form

Name

Email *

Message *