SIMRUN KNOWS BEST

What are we talking about?  You may have observed the brand communication and taglines of many businesses claiming "No Marketing, only service " or "0% Marketing, 100% Trust" while promoting their products and services. But is that true? Or is this just another marketing gimmick? Let's find out.  Many brands have started to promote their products by using communication that claims that the brand is not intentionally marketing or promoting their product, but is providing a genuine review or feedback that seems to be more believable. Modern consumers are smart and are able to identify the basic marketing tactics. So, marketers needed to come up with something new and quick.  What did the Marketers do?  Marketers, through their strategies, tried to convince the consumers that they themselves are against fake marketing and advertising claims. By using taglines and captions like "No Marketing " or "0% Marketing ", the brand is trying to portray...

Social media has become an indispensable part of our lives. The fine line of  distinction between real and virtual life seems to fade each day, even more during these uncertain times when the entire world is under lockdown in the wake of COVID-19 pandemic.  Such times have provided people with an opportunity to develop or enhance their skills, start that blog which they thought of a while ago but had no time to invest in it. People have seemed to reconnect with their long lost hobbies and are now more confident to display them on the internet, particularly social media platforms like Instagram, Facebook, Twitter and audio-video platforms like Tik Tok and youtube.  Utilising their time productively we have come across n number of influencers, chefs, motivational speakers, video bloggers, writers etc. who have gone public on social media with their work to make it big.  World wide web, no doubt has provided a free space for upcoming artists to display their work an...