SIMRUN KNOWS BEST

  In a world that now highly depends on technological advancement, social media brought us together and it made us apart. It increased our knowledge of the remotest corners of the world and it kept us glued to our mobile phones. We've had enough debates deciding on whether this gift of technology is a boon for the modern society or, in fact, a bane. No matter which conclusion we reach in the due course of time, we have to agree that social media has become a crucial part of our lives be it in the terms of connecting with family and friends or promoting your business online, making it reach potential customers on the opposite side of the globe. Social media is a place that you hate to love or vice versa. You just cannot ignore it. What makes me say that? I plan on a social media detox that I miserably fail three hours into, and you know I am not the only one.  I have talked about 'social media and privacy concerns' and 'Online harassment' in my previous articles. Bei...

 Let us begin this blog with a few questions; How often do you purchase skin care products? Have you noticed a new beauty trend in which people are now more drawn to natural and chemical free products? If you somehow happen to have the answers to these questions, then you may have also observed a shift in the way these products are marketed and advertised.  As you may have seen, nowadays, people are more concerned about their health. When it comes to beauty,  according to the latest consumer trends, people are now more woke about the ingredients, particularly in their skin and hair care products. Marketers were first to recognise this trend and acted on it through their marketing strategies. Let's see how The Gamechanger  Previously, the advertising for skincare products focused on listing out the benefits of the product, or by associating the product with some kind of success or achievement in life. To cite an example, we may look at the advertisements for 'Fair ...